Category: Branding

Did you know that 77% of consumers make purchasing decisions based on brand recognition? Think of Apple. What pops into your head? Maybe it’s the sleek, minimalist design, the innovative tech, or that instantly recognizable logo. It’s the premium feel and the sense of social status that comes with owning one of their products. Apple’s […]

When you hear the name Oprah, what comes to mind? Is it her global media empire, her philanthropic work, or simply her trusted voice? Oprah’s name carries weight because she’s mastered the art of personal branding. It’s not just about her company; it’s about the credibility, influence, and trust she’s built as an individual. A […]