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Think branding is just about a cool logo and some slick colors? Think again. Branding can either elevate your business to iconic status or quietly drain your profits without you even noticing. The harsh reality is that poor branding decisions can lead to far more than a little confusion, they can cost your business big […]

93% of all online experiences begin with a search engine. That’s a staggering stat when you think about it! Let’s say you’ve just launched a new online store selling eco-friendly clothing. The designs are fresh, the prices are competitive, and you’re ready for the world to find out. But here’s the kicker, if your website […]